2025 Workforce Transformation Report: Preparing Firms for a New Era
May 06, 2025
Talent shortages, technology disruption and changing workforce expectations are reshaping the accounting profession—and MassCPAs is helping firms lead through it. Our new 2025 Workforce Transformation Report, developed in partnership with research firm CPA Crossings, offers critical insights to help CPAs and firms make smart, confident decisions about the future.
Key findings include:
- Most firms expect to shrink headcount by 20% or more in the next five years, challenging leaders to rethink how they sustain growth and profitability with smaller teams.
- Traditional pyramid-shaped firm structures are evolving. Future success will depend on retaining top performers and creating new, people-centered firm models.
- Firms that embrace the "6 Ps" of Business Model Transformation will be best positioned for long-term growth:
- Precision hiring
- Proactive retention
- Practical technology implementation
- Pricing expertise
- Practice area expansion or focus
- People acceleration
- Other industries offer a roadmap: through reskilling, specialization and tech-driven professional development, they have boosted productivity, talent retention and client satisfaction—and accounting can do the same.
Dive into the 2025 Workforce Transformation Report to explore the critical insights and strategies your firm needs to stay competitive and grow in a rapidly changing profession.
Through targeted training, leadership development, cross-sector collaboration, student engagement and advocacy, MassCPAs is helping firms not only prepare for the future, but to thrive in it. Visit the Firm Leader Resource Center to preview our offerings and get started today.
