CFO Series: The Effective CFO

Overview

You could pay $0 for this course!
This qualifies for reimbursement through the State Workforce Training Express Fund. Firms/companies with fewer than 100 staff will receive 100% reimbusement, and firms/companies with over 100 staff will receive 50% reimbursement. You must register for this course and apply for reimbursement through the Workforce Training Express Fund website three weeks in advance to be eligible. The course code for this program is C-8902. To learn more click here or contact Julia Ekelund at jekelund@mscpaonline.org.

Whether you are a seasoned CFO or a staff professional, we all have the desire to enhance our skills and become even more effective. We discuss four methods to improve, including getting the most from the sales function, how CFOs can (and should) deliver much more value, new skills to develop, and how to find the time to do this? We also review the value of sustainability, ESG reporting, and measurement. A newer technique that adds value to our role so we can become even more effective. Each of these four topics will help you truly deliver more value.

Enhancing Sales: Work with Sales to Drive Result 2 Business Management and Organization credits
Sales and Accounting are not alike. In many organizations the two functions are at odds with each other, causing wasteful infighting. Many times, sales will undercut the accountants and vice versa. Sometimes this is inadvertent and sometimes not. Both functions should work together to achieve superior financial performance. We must take the lead and develop a better relationship with the sales function and the sales team. Oftentimes the sales incentive plans cause friction and result in counterproductive behaviors. If Accounting and Finance were to work together effectively, then net income, revenue and sales incentives would all increase. Thinking differently about how to work together will dramatically enhance financial performance. Imagine at least a five percent increase in the bottom line? We will discuss how. Working together yields superior results.

Growth Opportunities for CFOs: Value Added CFOs 2 Finance credits
Many CFOs place too much emphasis on external financial and statutory compliance reporting for government regulatory agencies and not enough on corporate performance management (CPM) methods including internal management accounting. The former is for valuation (e.g., inventories and COGS). The latter is for “creating wealth value” to support better decisions. This course provides tools and information for how CFOs can transition from bean counters to bean growers. The best CFOs not only keep score, which is necessary, but they enable the organization to score more, which is much more valuable.

Ready to be an Effective CFO? Skills to Succeed 2 Business Management and Organization credits
With all the buzz about the additional responsibilities of CFOs today, what are the essential skillsets for success? How do you excel when you are spread so thin? Becoming the multi-skilled CFO companies are looking for requires you to balance traditional responsibilities with new demands. How do you utilize your key relationships and your team to fill the gaps and make sure nothing slips through? To be effective requires a shift in the way financial leaders think and approach their day - rather than a never-ending chase after new skillsets. Thinking differently about how to accomplish the broad spectrum of CFO responsibilities is a key lesson in your essential lifelong learning. We will review many tactics to help you become even more effective.

Measuring and Reporting - ESG and Sustainability 2 Finance credits
ESG broadly covers many of the non-financial issues every organization faces. The use of ESG as a term however conjures images to many of tree-huggers protecting rare species at the expense of jobs and growth, requirements that well-qualified candidates are not hired or passed over for promotion because they do not meet “diversity standards” and that companies are constrained by restrictive laws and regulations from conducting their business. ESG is not about limiting growth or profitability. It is about measuring non-financial information and using that information to make companies more efficient and more profitable. ESG is not a fad that will go away but a method of viewing our organizations so that they can be better and more profitable

Highlights

Prerequisites

At least six (6) months of professional financial statement analysis experience and at least six (6) months experience working with sales or business development

Objectives

Understand how to work more effectively with the sales function. Understand the large impact that accounting has on sales. Understand how to enable sales to enhance financial results in your organization